How To Make Your Own Marketing Videos For Your Business – Part 3: Editing

August 3, 2020 @ 6:41 AM By Chad Russell

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The finish line is now within sight. You have acquired the right gear and you have shot your video. There is only one thing left to do before you can publish and promote your new marketing video – you need to edit it. In this article, I’ll briefly discuss various tool available that you can use to give your video a professional touch.

One thing before we get going…

Depending on your skill (and patience), editing video can be an involved and time consuming task. It can take professional videographers years to develop the skills necessary to take the mundane and transform it into something magical. That doesn’t necessarily mean that you can’t edit your own video. I’m just saying that you’re going to need to practice. If you feel like this is too much for you, WE CAN HELP!


Man editing videos

Video Editing Software That You Can Use To Edit Your Marketing Videos

Adobe Premiere Pro CC
Adobe Premiere Pro CC​


Adobe Premiere Pro CC is professional video editing software that supports any video format out today. Whether you’re creating 4K video or something a bit simpler, it can do just about anything you can imagine.


CyberLink PowerDirector
CyberLink PowerDirector​

CyberLink PowerDirector is an affordable video editor that just about anybody can learn to use. It features motion tracking, motion graphics, animated titles, pro camera support, 1:1 video editing capabilities and 8K resolution support.


Pinnacle Studio Ultimate​
Pinnacle Studio Ultimate​

Pinnacle Studio Ultimate is a fun and intuitive video edit software packed with essential editing tools at an affordable price. Features include color grading, split screen video, audio ducking, stop motion, and much more.


Nero Video

Nero Video offers a ton of great value for an affordable price. With Nero, you get access to over 1,000 movie themes and effects to give your marketing videos that special, custom touch. This video editing software is for PC users only, however.


Final Cut Pro X

Final Cut Pro X is Apple’s answer to the professional video editing world. Packed with features like Advanced Color Grading, HDR Support, 360° video editing with VR headset playback, and the Metal engine, you simply cannot go wrong.



If you have a Mac, you probably already have this basic movie editor. iMovie is Apple’s entry level video editor software that features intuitive and easy to learn features such as transitions, titles, and themes.


“Whoa, I didn’t Know That Editing Was This Complicated…”

If you want to edit your own videos, that’s great. Video editing is a learned skill that take many hours of practice, years even. However, if you’re too busy running your business to learn how to use the above software options to edit your videos, I have a solution for you.


Let Arcane Marketing Edit Your Videos For You!

We have an in-house team of videographers and editors whose sole job is to create high quality videos for our clients. Our full suite of videography and editing services can cost thousands of dollars. But that’s only if you need us to do everything from start to finish. If you have already scripted and shot your own video, this is where you can save lots of money.

We can take your video and edit it into a polished product that you can be proud of. The cost? Instead of thousands of dollars, how about $350?

That’s right. We will take your videos, images, logos, and script and transform them into a 30-60 second long video that you can use to market your business on facebook, LinkedIn, Instagram, Twitter, YouTube, and even your website. This is a great way for businesses with any budget to take advantage of the power of video marketing.

There is no commitment. There is no obligation. Just low cost video editing services that will help you improve your marketing efforts.

So, what are you waiting for? Click the button below to go straight to our video editing submission form for details.

Arcane Marketing Video Editing Services

Click Here To Get Started

About the author:

Arcane Marketing’s Chief Operations Officer, Chad Russell found his true fit when he entered the digital marketing world in 2012. In 2010, he was introduced to website development and graduated from The Conservatory of Recording Arts and Sciences in Tempe, Arizona. He has an extensive list of marketing tools at his fingertips and an even larger list of worldwide businesses and professions he has strategized and created marketing campaigns for. His current specialty at Arcane Marketing is managing Search Engine Optimization fulfillment and he manages a growing team of highly skilled account managers and a crew of skilled content writers and social media marketers. He is both Google Ads and Google Analytics certified and is highly involved in staying on the cutting edge with the newest trends in digital marketing. Before developing his talent and currently doing what he loves, he gained 2 Associates Degrees in Automotive Technology and Diesel Technology. He has also proudly served in the United States Marine Corp. He and his wife Christy have 2 children that they enjoy spending time with. He and Christy are NRA certified firearms instructors and avid oil painters as well.

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