Online Marketing for Plastic Surgeons in Los Angeles: Paid Media

October 20, 2020 @ 6:05 PM By Gary Wallach

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When you are ready to promote your clinic beyond the realm of free online advertising, you will want to look at options for paid plastic surgeon marketing in Los Angeles. This is a cost-effective way of reaching even more people with the options that you provide in your practice. This section details some of the many options that are available in terms of paid online advertising.

Pay-Per-Click or PPC

Traditional marketing efforts required businesses to print up large amounts of brochures and distribute them to the masses. The problem is that most of those individuals would have no interest in a plastic surgery practice. However, this had to be done in order to get the material into the hands of those who could possibly become prospects. This has been shown to be an ineffective form of marketing to the masses.

Pay-per-click advertising, on the other hand, is a way of getting your advertisements into the hands of only your target audience. It does this based on keywords and Google AdWords. When people conduct searches in the area of your practice, they will see your marketing message. It will appeal to many who look at it. When the reader clicks on the ad, he or she will be instantly taken to your website or other location of your choosing. You will pay a small fee each time a click is made. Learn more about our PPC Management services.

Display Ads

These are also known as banner ads. They are marketing messages that you see at the top of Internet search pages or other locations on the Internet. Again, these can be targeted to a specific demographic group and is an effective form of paid online advertising.

Social Media Ads

You can now jump on the social media bandwagon by openly promoting your practice there. You can do this via the use of paid and targeted ads. Again, search algorithms now make it possible for your advertisement to be delivered to the very type of social media user that you are hoping to draw into your practice. This is also a way to boost your existing social posts, which gives you more visibility across a variety of digital media channels.

Mobile Ads

Since so many people today are using their mobile devices in a number of different ways, it is prudent to target these types of users with advertisements relating to your plastic surgery clinic. Catering directly to your prospects who use mobile devices for a majority of their online needs is critical today for your lead generation efforts. It is yet another way of drawing in more serious prospects in your plastic surgery marketing campaign.


Technology has evolved to the point that you can now determine who has visited your site before. When they return, you want to re-target them with another effective marketing approach. You can appeal to them directly with a new pitch about Market your plastic surgery practice, knowing that they are already interested in you given their return visit.

Native Advertising

You can also look at native advertising as a way of increasing your exposure. This is the modern, digital form of traditional marketing. You pay a fee to place some of your informative content on another platform on the Internet where people from your target audience are known to visit in large numbers. While there are advantages to doing this, there are some drawbacks as well.

This is a longer approach than you will get with standard advertising. In addition, your content and message will match the background of the site that it appears on. This could be confusing to your prospects as they begin to see that you have a different design approach. It is also a more indirect form of advertising, so it is difficult to measure the results.

Paid Online Advertising Offers Major Advantages

If you are going to pay for something, you want to be reasonably assured of positive results. For its part, there are some major advantages to engaging in paid online advertising efforts. One of those is that the results you achieve can be quick. There is no waiting around for paper to be printed up and then delivered into the hands of your prospects. Paid online advertising gets your message in front of those you intend almost instantly. You can begin to notice results soon thereafter.


Online advertising also allows you to both track and evaluate the results. You can visualize how many people you are reaching with your messages and how many of those are actually taking action. There are a variety of online tools and resources that will help you to analyze the effectiveness of virtually any digital media campaign that you engage in. You or a marketing professional can then study this data in real-time and make any necessary changes as you see fit.

Another major advantage of paid online advertising is that your campaigns can be turned on and off with the touch of a button. This will enable you to fix any mistakes you notice or tweak your messages to reflect current promotions and updates that you might have. There are many reasons why you might want to halt your online campaign, and this method allows you to do just that. In addition, you can use the information gathered from your pay-per-click messages to help with your organic listings as well.

Pull It Together

In summary, paid media can prove effective at lead generation efforts and triggering conversions from visitors to prospect. At the same time, it is also complex and requires a strategy to be implemented in order to be effective. You need to consider the following areas as you begin to approach the possibility of paid online advertising:

  • The position of your ad
  • The design of your ad,
  • Your content
  • Who to target the ad to
  • The selection of keywords
  • The tracking of those same keywords
  • Bidding prices
  • The strategy of your landing page
  • How to effectively manage your marketing campaign
  • Tracking and analyzing the performance of the campaign

As you begin to run your digital marketing for Plastic Surgeon, you will want to track click-through rates. If they are not as high as you would like, you will need to consider your keywords. You need to constantly be refining that part of your strategy in order to get your message in front of as many members of your target audience as possible. You also want to determine the number of conversions that you get from this strategy, allowing you to determine the cost of each conversion. This will help you to determine the value of your online marketing for Plastic Surgeons.

If you end up with a lot of click-through s but relatively few conversions, then you are not getting any return on your investment. This is an obvious indicator that you need to change something within this part of your marketing approach for Plastic Surgeons. Remember that paid media will just be a waste of money if it is not properly implemented. This is why you will want to consider having an expert handle any type of paid online advertising campaign. They know how to get your message in front of the right people in order to maximize your conversion rates. Remember that paid advertising is more effective if it is only one part of your complete Plastic Surgeon Website marketing approach.

About the author:

Our goal is to build out visually attractive and fully comprehensive websites for Plastic Surgeon offices. Working hand-in-hand with you, we’ll create a powerful search engine optimization strategy that meets all of your expectations and needs while staying within your budget. Speak with us today to schedule a complimentary website audit and SEO consultation.

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