Overview
Online marketing has become known as ‘the great equaliser’ because the internet has given small businesses the opportunity to compete at an equal level with far larger ones. However, at Trent & Hanover, a London based SEO Company, we are very aware that a genuinely equal playing field can only exist if you implement the correct Search Engine Optimisation (SEO) practices in a way which works together to form a whole online marketing strategy. From the beginning of online marketing, SEO has been a staple, hence why it is a term which gets thrown around frequently in these contexts.
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