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Empathy or Sympathy, what your content strategy revolves around? There are times where we confuse the two big words. “Empathy” means understanding a point from the person’s point of view. To revise the cliché quote, the key to empathy is to walk into the customer’s shoes. It’s not about how you would feel in another person’s shoes but how the other person feels. When we engage in empathizing with someone, we tend to focus consciously on other person’s perspectives and vicariously experience the emotions, thoughts, and experiences of the other. This cognitive empathy helps in connecting with the customers in a better way that resonates with other people. Creating content becomes incredibly difficult when a lot is going on in your mind and above all in your reader’s mind. Whether you belong to the apparels industry or the electronic one, there is always room for empathy in your content. For example, you are writing about “how to work from home?” Create content that resonates with the parents that are struggling to look after their kids along with working from home. CONNECTION is the key here. Your readers are going through several issues. You have this opportunity to heal the wounded nerve by creating captivating and shareable content. Create Content that Connects. Infusing empathy in your content is a skill. Those who master it not only address a surface problem but hit the reader on a deeper level by accessing the emotions involved.

Here is how you can bring Empathy in your content:

Create Empathy Maps

Empathy mapping can help you gain insight into who your customer is and how he thinks, does, and feels. Try to project yourself into the customer’s experience and write out the customer’s thoughts as he or she would express them. This strategy can help you in delivering the marketing message to your audience.

Set a Content Goal

Setting an intention is the primary requirement for creating content that connects. Think about what is your objective of writing this piece? Who are your targeted audience? How this piece will help them in taking the desired action? Will this content piece quench the reader’s curiosities? Question yourself “Does the post stand on its own? Does it express what I need to say?” If you got your answer in affirmation, you know your post is ready!

Incorporate Personal stories

Believe it or not, personal stories engage more than anything and it is becoming an increasingly popular technique for marketing in 2020. Try including personal stories in your content for the readers are always curious to know the experiences. This will generate trust and position the credibility of your brand in the online marketplace. Identify who your readers are and what interests them the most. Think of something common between you and your readers. Take a pause and weave it into your marketing strategy. Keep in mind the EMPATHETIC factor. For example, you can take the growing economy and inflation leading to pressure on budget management. How did you cope with it? What resources made you ensure victory over it? Put yourself in the reader’s shoes!

Empathetic video marketing campaign

It’s time to be creative and incorporate the strategies you have made so far.  Flex your interpersonal communication skills and put your skills on the board for creating an effective marketing strategy. Explore the difference between how others perceive us and how we perceive ourselves. The customer should be able to relate to the tone of the content. The desire to create an empathetic post is to establish a meaningful connection with your audience. If you are spearing humor in your content make sure it ends up being the problem solver. A good marketing strategy can help your customers in meeting the requirements of the customers. Fine-tune your empathy skills with your marketing ones to create content that not only engages but helps in building a lasting relationship with customers. The connection is what drives us and good content leaves an impression that never fades. Are you ready to revise your content strategy? If still not, then consult an SEO Company who can give you the best advice, else you can get in touch SEO Servies India for any further query.