Marketing communication in the digital transformation
New rules of the game require new ways of communication. What was dismissed a few years ago as a dream of the future is today a reality. More than ever, companies are faced with the challenge of being able to navigate the medium-term. Where advertising pressure used to be regulated by enough media use in the classical reach channels, a different approach is needed today. Smartphones replace entire TV stations and social media give users the power to communicate with companies at eye level for the first time.
