Visual Appeal
One of the most important aspects of a video spokesperson service is creating a visual which appeals to the target audience. Having a video spokesperson on a website which does not match the target audience’s expectations can be detrimental to the overall message or a visitor’s first impression. Our analysis focuses on how the vendor ensures a video spokesperson’s attitude and appearance matches the customer’s message and audience.
Video Features
Another aspect of our evaluations involve comparing different features of control and interactivity which the video spokesperson provides to webmasters to create an interactive experience for their web visitors. Having a variety of features provides a better overall quality service as webmasters are able to custom tailor their video spokesperson to interact with the type of content which they produce on their website.
Size of Actor Network
The overall size of the available actors is an important area of comparison during our evaluation process. It is important to have available a wide variety of actors which encompass different styles of articulating the message of the customer. This ensures that the customer will be able to find an actor which best represents the message and vision they are looking to communicate to the web users which reach their website.
Integration
When receiving a web video spokesperson, the actual component needs to be simple to insert into an existing website to ensure integration doesn’t require vast resources to be involved during the process. Our analysis ensures that vendors which are being recommended understand it is important to leave as little of a footprint as possible when integrated a web video spokesperson both from a bandwidth perspective and a time perspective.
Review Process
It is important for any type of video production service to ensure there is a process in place to ensure the client is comfortable with the overall quality of the video which has been produced. We analyze whether the vendor has a review and retake process set in place to address the issues of when the client’s expectations are not being clearly met or that the expectation was set different at the start of the project.
